Professional Certificate in UX Metrics & Customer Journey Mapping

Name: Professional Certificate in UX Metrics & Customer Journey Mapping
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The Professional Certificate in UX Metrics & Customer Journey Mapping is a crucial course for aspiring and current UX professionals. This certificate course focuses on the importance of data-driven design and customer journey mapping to create user-centered products and services.

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AboutThisCourse

Learners will gain a deep understanding of UX metrics, their significance, and how to use them to measure and optimize user experiences. Additionally, learners will acquire skills in customer journey mapping, enabling them to identify user needs, pain points, and opportunities for improvement. In today's data-driven world, UX professionals who can measure and optimize user experiences are in high demand. This course equips learners with essential skills for career advancement, providing them with a competitive edge in the job market. By the end of this course, learners will have a solid foundation in UX metrics and customer journey mapping, enabling them to create effective and impactful user experiences. Enroll in this course today and take the first step towards a successful career in UX!

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CourseDetails

• Understanding UX Metrics: Introduction to key UX metrics, their importance, and how to choose the right metrics for your project.
• Data Collection Techniques: Exploring various data collection methods, including analytics, surveys, and usability testing, to gather UX metrics.
• Usability Heuristics & UX Metrics: Understanding the relationship between usability heuristics and UX metrics, and how to apply them in projects.
• User Research & UX Metrics: Linking user research findings with UX metrics to inform design decisions.
• Customer Journey Mapping: Introduction to customer journey mapping, its benefits, and how to create effective journey maps.
• Touchpoints & Moments of Truth: Identifying key touchpoints and moments of truth in a customer journey, and their impact on UX metrics.
• Visualizing Customer Journeys: Creating visual representations of customer journeys to communicate insights and improvements.
• Integrating UX Metrics & Customer Journey Mapping: Strategies for combining UX metrics and customer journey mapping to optimize user experiences.
• Communicating Insights: Effectively presenting UX metrics and customer journey mapping findings to stakeholders and team members.

CareerPath

In the UK, the UX (User Experience) design industry is booming, with various roles in demand. This 3D pie chart showcases the job market trends for UX-related roles, highlighting their respective percentages in the industry. The largest segment represents UX Designers, who make up 55% of the UX workforce. Their role involves creating user-friendly interfaces and experiences across different platforms and devices. UX Researchers account for 25% of the industry, focusing on understanding user needs, behaviors, and pain points to inform design decisions. UX Writers, who create clear, concise, and engaging content for interfaces, represent 10% of the industry. Lastly, UX Engineers, who specialize in implementing design solutions, comprise the remaining 10% of the UX workforce. This Professional Certificate in UX Metrics & Customer Journey Mapping will equip you with the necessary skills to excel in these roles and stay relevant in the ever-evolving UX landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN UX METRICS & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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