Professional Certificate in UX Metrics & Customer Journey Mapping
-- ViewingNowThe Professional Certificate in UX Metrics & Customer Journey Mapping is a crucial course for aspiring and current UX professionals. This certificate course focuses on the importance of data-driven design and customer journey mapping to create user-centered products and services.
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โข Understanding UX Metrics: Introduction to key UX metrics, their importance, and how to choose the right metrics for your project.
โข Data Collection Techniques: Exploring various data collection methods, including analytics, surveys, and usability testing, to gather UX metrics.
โข Usability Heuristics & UX Metrics: Understanding the relationship between usability heuristics and UX metrics, and how to apply them in projects.
โข User Research & UX Metrics: Linking user research findings with UX metrics to inform design decisions.
โข Customer Journey Mapping: Introduction to customer journey mapping, its benefits, and how to create effective journey maps.
โข Touchpoints & Moments of Truth: Identifying key touchpoints and moments of truth in a customer journey, and their impact on UX metrics.
โข Visualizing Customer Journeys: Creating visual representations of customer journeys to communicate insights and improvements.
โข Integrating UX Metrics & Customer Journey Mapping: Strategies for combining UX metrics and customer journey mapping to optimize user experiences.
โข Communicating Insights: Effectively presenting UX metrics and customer journey mapping findings to stakeholders and team members.
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