Professional Certificate in UX Metrics & Customer Journey Mapping
-- viewing nowThe Professional Certificate in UX Metrics & Customer Journey Mapping is a crucial course for aspiring and current UX professionals. This certificate course focuses on the importance of data-driven design and customer journey mapping to create user-centered products and services.
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Course Details
• Understanding UX Metrics: Introduction to key UX metrics, their importance, and how to choose the right metrics for your project.
• Data Collection Techniques: Exploring various data collection methods, including analytics, surveys, and usability testing, to gather UX metrics.
• Usability Heuristics & UX Metrics: Understanding the relationship between usability heuristics and UX metrics, and how to apply them in projects.
• User Research & UX Metrics: Linking user research findings with UX metrics to inform design decisions.
• Customer Journey Mapping: Introduction to customer journey mapping, its benefits, and how to create effective journey maps.
• Touchpoints & Moments of Truth: Identifying key touchpoints and moments of truth in a customer journey, and their impact on UX metrics.
• Visualizing Customer Journeys: Creating visual representations of customer journeys to communicate insights and improvements.
• Integrating UX Metrics & Customer Journey Mapping: Strategies for combining UX metrics and customer journey mapping to optimize user experiences.
• Communicating Insights: Effectively presenting UX metrics and customer journey mapping findings to stakeholders and team members.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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