Advanced Certificate in Holistic Customer Relationship Management
-- ViewingNowThe Advanced Certificate in Holistic Customer Relationship Management is a comprehensive course designed to enhance your skills in managing customer relationships in today's complex business environment. This certificate program emphasizes the importance of a holistic approach to customer relationship management (CRM), integrating people, processes, and technology to create exceptional customer experiences.
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Here are the essential units for an Advanced Certificate in Holistic Customer Relationship Management:
โขUnit 1: Holistic Customer Relationship Management: An Overview
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Unit 2: Strategic Customer Relationship Management
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Unit 3: Customer Segmentation and Profiling
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Unit 4: Customer Lifetime Value (CLV) and its Importance
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Unit 5: Customer Experience Management (CEM)
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Unit 6: Multi-Channel Customer Engagement
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Unit 7: Personalization and Customization in CRM
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Unit 8: Social Media and CRM
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Unit 9: Metrics and Analytics in CRM
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Unit 10: Ethics and Compliance in CRM
These units cover the key concepts and practices necessary to manage customer relationships effectively and comprehensively. From developing a strategic approach to understanding customer lifetime value and implementing personalized experiences, an advanced certificate in holistic CRM is designed to equip professionals with the skills they need to succeed in today's customer-centric business environment.
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