Advanced Certificate in Holistic Customer Relationship Management
-- viewing nowThe Advanced Certificate in Holistic Customer Relationship Management is a comprehensive course designed to enhance your skills in managing customer relationships in today's complex business environment. This certificate program emphasizes the importance of a holistic approach to customer relationship management (CRM), integrating people, processes, and technology to create exceptional customer experiences.
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Course Details
Here are the essential units for an Advanced Certificate in Holistic Customer Relationship Management:
•Unit 1: Holistic Customer Relationship Management: An Overview
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Unit 2: Strategic Customer Relationship Management
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Unit 3: Customer Segmentation and Profiling
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Unit 4: Customer Lifetime Value (CLV) and its Importance
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Unit 5: Customer Experience Management (CEM)
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Unit 6: Multi-Channel Customer Engagement
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Unit 7: Personalization and Customization in CRM
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Unit 8: Social Media and CRM
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Unit 9: Metrics and Analytics in CRM
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Unit 10: Ethics and Compliance in CRM
These units cover the key concepts and practices necessary to manage customer relationships effectively and comprehensively. From developing a strategic approach to understanding customer lifetime value and implementing personalized experiences, an advanced certificate in holistic CRM is designed to equip professionals with the skills they need to succeed in today's customer-centric business environment.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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