Certificate in Viewability Compliance for Advertisers

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The Certificate in Viewability Compliance for Advertisers is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course highlights the importance of viewability in advertising, emphasizing the industry's increasing demand for professionals who can ensure compliance with viewability standards.

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By enrolling in this course, learners will gain a deep understanding of viewability metrics, the latest viewability technologies, and how to optimize ad campaigns for maximum viewability. The course provides hands-on experience in implementing viewability best practices, enabling learners to drive higher ad engagement, improve campaign performance, and increase return on investment (ROI) for their organizations. As brands and agencies continue to prioritize viewability in their advertising strategies, this course equips learners with the critical skills necessary for career advancement and success in the digital advertising industry.

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โ€ข Introduction to Viewability Compliance: Understanding the basics of viewability, its importance, and the role of advertisers. โ€ข Viewability Standards and Guidelines: Learning about the industry standards set by the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB). โ€ข Viewability Measurement Techniques: Exploring different methods to measure viewability, including Active View, MOAT, and Integral Ad Science. โ€ข Implementing Viewability Best Practices: Guidelines on how to improve ad viewability, such as ad placement, size, and format. โ€ข Optimizing Campaigns for Viewability: Techniques to enhance viewability rates, reduce ad fraud, and increase ad effectiveness. โ€ข Analyzing Viewability Data: Learning how to interpret viewability data and use it to improve future campaigns. โ€ข Viewability Compliance Tools: Overview of tools and platforms that help ensure viewability compliance, such as Google Ad Manager and Adzerk. โ€ข Case Studies: Viewability in Action: Examining real-world examples of successful viewability compliance strategies.

โ€ข Dealing with Non-compliant Inventory: Identifying and addressing viewability issues in ad inventory, and the impact on campaign performance. โ€ข Privacy and Compliance: Understanding the legal and ethical considerations around viewability compliance and data privacy.

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CERTIFICATE IN VIEWABILITY COMPLIANCE FOR ADVERTISERS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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