Certificate in Viewability Compliance for Advertisers
-- ViewingNowThe Certificate in Viewability Compliance for Advertisers is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course highlights the importance of viewability in advertising, emphasizing the industry's increasing demand for professionals who can ensure compliance with viewability standards.
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โข Introduction to Viewability Compliance: Understanding the basics of viewability, its importance, and the role of advertisers. โข Viewability Standards and Guidelines: Learning about the industry standards set by the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB). โข Viewability Measurement Techniques: Exploring different methods to measure viewability, including Active View, MOAT, and Integral Ad Science. โข Implementing Viewability Best Practices: Guidelines on how to improve ad viewability, such as ad placement, size, and format. โข Optimizing Campaigns for Viewability: Techniques to enhance viewability rates, reduce ad fraud, and increase ad effectiveness. โข Analyzing Viewability Data: Learning how to interpret viewability data and use it to improve future campaigns. โข Viewability Compliance Tools: Overview of tools and platforms that help ensure viewability compliance, such as Google Ad Manager and Adzerk. โข Case Studies: Viewability in Action: Examining real-world examples of successful viewability compliance strategies.
โข Dealing with Non-compliant Inventory: Identifying and addressing viewability issues in ad inventory, and the impact on campaign performance. โข Privacy and Compliance: Understanding the legal and ethical considerations around viewability compliance and data privacy.
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