Certificate in Viewability Compliance for Advertisers
-- viewing nowThe Certificate in Viewability Compliance for Advertisers is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course highlights the importance of viewability in advertising, emphasizing the industry's increasing demand for professionals who can ensure compliance with viewability standards.
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Course Details
• Introduction to Viewability Compliance: Understanding the basics of viewability, its importance, and the role of advertisers. • Viewability Standards and Guidelines: Learning about the industry standards set by the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB). • Viewability Measurement Techniques: Exploring different methods to measure viewability, including Active View, MOAT, and Integral Ad Science. • Implementing Viewability Best Practices: Guidelines on how to improve ad viewability, such as ad placement, size, and format. • Optimizing Campaigns for Viewability: Techniques to enhance viewability rates, reduce ad fraud, and increase ad effectiveness. • Analyzing Viewability Data: Learning how to interpret viewability data and use it to improve future campaigns. • Viewability Compliance Tools: Overview of tools and platforms that help ensure viewability compliance, such as Google Ad Manager and Adzerk. • Case Studies: Viewability in Action: Examining real-world examples of successful viewability compliance strategies.
• Dealing with Non-compliant Inventory: Identifying and addressing viewability issues in ad inventory, and the impact on campaign performance. • Privacy and Compliance: Understanding the legal and ethical considerations around viewability compliance and data privacy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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