Certificate in Viewability Compliance for Advertisers
-- ViewingNowThe Certificate in Viewability Compliance for Advertisers is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course highlights the importance of viewability in advertising, emphasizing the industry's increasing demand for professionals who can ensure compliance with viewability standards.
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Introduction to Viewability Compliance: Understanding the basics of viewability, its importance, and the role of advertisers. โข Viewability Standards and Guidelines: Learning about the industry standards set by the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB). โข Viewability Measurement Techniques: Exploring different methods to measure viewability, including Active View, MOAT, and Integral Ad Science. โข Implementing Viewability Best Practices: Guidelines on how to improve ad viewability, such as ad placement, size, and format. โข Optimizing Campaigns for Viewability: Techniques to enhance viewability rates, reduce ad fraud, and increase ad effectiveness. โข Analyzing Viewability Data: Learning how to interpret viewability data and use it to improve future campaigns. โข Viewability Compliance Tools: Overview of tools and platforms that help ensure viewability compliance, such as Google Ad Manager and Adzerk. โข Case Studies: Viewability in Action: Examining real-world examples of successful viewability compliance strategies.
โข Dealing with Non-compliant Inventory: Identifying and addressing viewability issues in ad inventory, and the impact on campaign performance. โข Privacy and Compliance: Understanding the legal and ethical considerations around viewability compliance and data privacy.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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