Executive Development Programme in Social Media Customer Insights
-- viewing nowThe Executive Development Programme in Social Media Customer Insights is a certificate course designed to empower professionals with the essential skills to leverage social media data for customer insights. In today's digital age, businesses increasingly rely on social media to connect with customers, making this course highly relevant and in demand across industries.
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Course Details
• Unit 1: Introduction to Social Media Customer Insights
• Unit 2: Social Listening: Monitoring and Analyzing Online Conversations
• Unit 3: Social Media Analytics: Metrics, KPIs, and Data-Driven Decisions
• Unit 4: Customer Segmentation and Persona Development for Social Media
• Unit 5: Social Media Data Visualization and Reporting
• Unit 6: Influencer Marketing and Advocacy Programs
• Unit 7: Customer Experience Management through Social Media
• Unit 8: Social Media Brand Reputation Management and Crisis Communications
• Unit 9: Social Media Customer Support and Service Strategies
• Unit 10: Future Trends in Social Media Customer Insights and Analytics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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