Executive Development Programme in Social Media Customer Insights

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The Executive Development Programme in Social Media Customer Insights is a certificate course designed to empower professionals with the essential skills to leverage social media data for customer insights. In today's digital age, businesses increasingly rely on social media to connect with customers, making this course highly relevant and in demand across industries.

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About this course

This programme equips learners with the ability to analyze social media data, extract valuable insights, and apply these findings to improve customer experience, product development, and marketing strategies. By gaining a deep understanding of customer behavior, preferences, and trends, learners can drive business growth and innovation. The course also covers ethical considerations and data privacy, ensuring that professionals conduct social media analytics responsibly and compliantly. By completing this programme, learners will be well-prepared to advance their careers in various sectors, such as marketing, market research, customer experience, and product management. The Executive Development Programme in Social Media Customer Insights is an investment in the future, providing professionals with the tools and knowledge to stay ahead in the ever-evolving digital landscape.

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Course Details

Unit 1: Introduction to Social Media Customer Insights
Unit 2: Social Listening: Monitoring and Analyzing Online Conversations
Unit 3: Social Media Analytics: Metrics, KPIs, and Data-Driven Decisions
Unit 4: Customer Segmentation and Persona Development for Social Media
Unit 5: Social Media Data Visualization and Reporting
Unit 6: Influencer Marketing and Advocacy Programs
Unit 7: Customer Experience Management through Social Media
Unit 8: Social Media Brand Reputation Management and Crisis Communications
Unit 9: Social Media Customer Support and Service Strategies
Unit 10: Future Trends in Social Media Customer Insights and Analytics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA CUSTOMER INSIGHTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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