Global Certificate in Market Research & Customer Experience
-- ViewingNowThe Global Certificate in Market Research & Customer Experience is a comprehensive course designed to equip learners with essential skills for career advancement in these high-demand fields. This certificate program emphasizes the importance of data-driven decision-making and customer-centric strategies in today's business landscape.
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โข Market Research Fundamentals: Understanding the basics of market research, its importance, and the different types of research methods.
โข Customer Experience (CX) Basics: Introduction to customer experience, its impact on businesses, and the key elements of a successful CX strategy.
โข Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, focus groups, and observational research.
โข Data Analysis for Market Research: Analyzing and interpreting data to derive meaningful insights and make informed business decisions.
โข Customer Segmentation and Profiling: Techniques for segmenting and profiling customers to better understand their needs, preferences, and behaviors.
โข Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and areas for improvement.
โข Voice of the Customer (VoC) Programs: Designing and implementing VoC programs to gather customer feedback and measure satisfaction.
โข Market Research Ethics and Compliance: Understanding the ethical considerations and legal requirements for conducting market research.
โข Marketing Analytics and Metrics: Measuring and tracking marketing performance using key metrics and analytics tools.
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