Global Certificate in Market Research & Customer Experience

Name: Global Certificate in Market Research & Customer Experience
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The Global Certificate in Market Research & Customer Experience is a comprehensive course designed to equip learners with essential skills for career advancement in these high-demand fields. This certificate program emphasizes the importance of data-driven decision-making and customer-centric strategies in today's business landscape.

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AboutThisCourse

With a focus on real-world applications, the course covers essential topics such as market segmentation, customer journey mapping, survey design, and data analysis. Learners will gain hands-on experience with industry-standard tools and techniques, preparing them to succeed in a variety of roles such as market research analyst, customer experience manager, or insights analyst. As companies increasingly prioritize customer experience and data-driven decision-making, the demand for skilled professionals in these areas is expected to grow. By completing this certificate program, learners will demonstrate their expertise in market research and customer experience, positioning themselves for success in this dynamic and exciting industry.

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CourseDetails

• Market Research Fundamentals: Understanding the basics of market research, its importance, and the different types of research methods.
• Customer Experience (CX) Basics: Introduction to customer experience, its impact on businesses, and the key elements of a successful CX strategy.
• Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, focus groups, and observational research.
• Data Analysis for Market Research: Analyzing and interpreting data to derive meaningful insights and make informed business decisions.
• Customer Segmentation and Profiling: Techniques for segmenting and profiling customers to better understand their needs, preferences, and behaviors.
• Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and areas for improvement.
• Voice of the Customer (VoC) Programs: Designing and implementing VoC programs to gather customer feedback and measure satisfaction.
• Market Research Ethics and Compliance: Understanding the ethical considerations and legal requirements for conducting market research.
• Marketing Analytics and Metrics: Measuring and tracking marketing performance using key metrics and analytics tools.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKET RESEARCH & CUSTOMER EXPERIENCE

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London School of International Business (LSIB)

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05 May 2025

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