Certificate in Market Research and Customer Segmentation
-- ViewingNowThe Certificate in Market Research and Customer Segmentation is a comprehensive course designed to equip learners with essential skills in data analysis, market research, and customer segmentation. This course highlights the importance of understanding customer behavior and market trends for business growth and success.
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โข Introduction to Market Research
โข Defining Research Objectives and Questions
โข Secondary Research and Data Collection
โข Primary Research: Surveys and Questionnaires
โข Focus Groups and In-depth Interviews
โข Data Analysis Techniques in Market Research
โข Customer Segmentation Basics
โข Segmentation Criteria and Methods
โข Positioning and Targeting Strategies
โข Market Research Ethics and Regulations
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