Certificate in Market Research and Customer Segmentation

Name: Certificate in Market Research and Customer Segmentation
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The Certificate in Market Research and Customer Segmentation is a comprehensive course designed to equip learners with essential skills in data analysis, market research, and customer segmentation. This course highlights the importance of understanding customer behavior and market trends for business growth and success.

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AboutThisCourse

In today's data-driven world, there is a high demand for professionals who can analyze complex data sets and extract valuable insights to inform business decisions. This course provides learners with the tools and techniques necessary to conduct market research, segment customers, and analyze consumer data to drive growth and revenue. By completing this course, learners will gain a deep understanding of market research methodologies, customer segmentation strategies, and data analysis techniques. These skills are highly valued in a wide range of industries, from marketing and advertising to market research and data analysis. By earning this certificate, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Introduction to Market Research
• Defining Research Objectives and Questions
• Secondary Research and Data Collection
• Primary Research: Surveys and Questionnaires
• Focus Groups and In-depth Interviews
• Data Analysis Techniques in Market Research
• Customer Segmentation Basics
• Segmentation Criteria and Methods
• Positioning and Targeting Strategies
• Market Research Ethics and Regulations

CareerPath

``` This section features a 3D pie chart for the Certificate in Market Research and Customer Segmentation, visualizing the UK job market trends with relevant statistics. The primary roles covered include Market Research Analyst, Customer Segmentation Specialist, and Data Analyst (Market Research Focus). The Google Charts library is integrated, setting a transparent background and adjusting the chart's width and height for responsive design. ```

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKET RESEARCH AND CUSTOMER SEGMENTATION

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London School of International Business (LSIB)

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05 May 2025

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