Certificate in Market Research and Customer Segmentation
-- ViewingNowThe Certificate in Market Research and Customer Segmentation is a comprehensive course designed to equip learners with essential skills in data analysis, market research, and customer segmentation. This course highlights the importance of understanding customer behavior and market trends for business growth and success.
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⢠Introduction to Market Research
⢠Defining Research Objectives and Questions
⢠Secondary Research and Data Collection
⢠Primary Research: Surveys and Questionnaires
⢠Focus Groups and In-depth Interviews
⢠Data Analysis Techniques in Market Research
⢠Customer Segmentation Basics
⢠Segmentation Criteria and Methods
⢠Positioning and Targeting Strategies
⢠Market Research Ethics and Regulations
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