Executive Development Programme in Market Research and Product Lifecycle Management
-- ViewingNowThe Executive Development Programme in Market Research and Product Lifecycle Management is a certificate course designed to equip learners with essential skills for career advancement. This programme emphasizes the importance of market research and product lifecycle management in driving business success, making it highly relevant for professionals in various industries.
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โข Market Research Fundamentals
โข Secondary Research and Data Analysis
โข Primary Research: Quantitative and Qualitative Methods
โข Market Segmentation, Targeting, and Positioning
โข Product Development and Concept Testing
โข New Product Introduction and Go-to-Market Strategies
โข Product Lifecycle Management: Introduction, Growth, Maturity, and Decline Stages
โข Pricing Strategies and Competitive Analysis
โข Brand Management and Customer Experience
โข Metrics and Analytics in Market Research and Product Lifecycle Management
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