Executive Development Programme in Market Research and Product Lifecycle Management
-- viewing nowThe Executive Development Programme in Market Research and Product Lifecycle Management is a certificate course designed to equip learners with essential skills for career advancement. This programme emphasizes the importance of market research and product lifecycle management in driving business success, making it highly relevant for professionals in various industries.
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Course Details
• Market Research Fundamentals
• Secondary Research and Data Analysis
• Primary Research: Quantitative and Qualitative Methods
• Market Segmentation, Targeting, and Positioning
• Product Development and Concept Testing
• New Product Introduction and Go-to-Market Strategies
• Product Lifecycle Management: Introduction, Growth, Maturity, and Decline Stages
• Pricing Strategies and Competitive Analysis
• Brand Management and Customer Experience
• Metrics and Analytics in Market Research and Product Lifecycle Management
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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