Masterclass Certificate in Behavioral Economics: Influence & Persuasion
-- ViewingNowThe Masterclass Certificate in Behavioral Economics: Influence & Persuasion is a comprehensive course that equips learners with essential skills in understanding consumer behavior and decision-making. The course highlights the importance of behavioral economics in today's business landscape and how it can be used to drive growth, increase revenue, and improve customer satisfaction.
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โข Introduction to Behavioral Economics: Understanding Biases & Heuristics
โข The Psychology of Influence: Cialdini's Six Principles of Persuasion
โข Behavioral Design Thinking: Applying BE to Product Development
โข Nudging & Choice Architecture: The Fogg Behavior Model
โข Behavioral Experiments: Design, Analysis, & Ethics
โข Neuroeconomics: The Intersection of Neuroscience & Economics
โข Behavioral Economics in Marketing: Case Studies & Best Practices
โข Behavioral Policy: Improving Public Decision Making
โข Gamification & Behavioral Economics: Incentives & Motivation
โข Advanced BE Concepts: Loss Aversion, Time Preference, & Social Preferences
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