Masterclass Certificate in Behavioral Economics: Influence & Persuasion
-- viewing nowThe Masterclass Certificate in Behavioral Economics: Influence & Persuasion is a comprehensive course that equips learners with essential skills in understanding consumer behavior and decision-making. The course highlights the importance of behavioral economics in today's business landscape and how it can be used to drive growth, increase revenue, and improve customer satisfaction.
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Course Details
• Introduction to Behavioral Economics: Understanding Biases & Heuristics
• The Psychology of Influence: Cialdini's Six Principles of Persuasion
• Behavioral Design Thinking: Applying BE to Product Development
• Nudging & Choice Architecture: The Fogg Behavior Model
• Behavioral Experiments: Design, Analysis, & Ethics
• Neuroeconomics: The Intersection of Neuroscience & Economics
• Behavioral Economics in Marketing: Case Studies & Best Practices
• Behavioral Policy: Improving Public Decision Making
• Gamification & Behavioral Economics: Incentives & Motivation
• Advanced BE Concepts: Loss Aversion, Time Preference, & Social Preferences
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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