Masterclass Certificate in Behavioral Economics: Influence & Persuasion

Name: Masterclass Certificate in Behavioral Economics: Influence & Persuasion
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The Masterclass Certificate in Behavioral Economics: Influence & Persuasion is a comprehensive course that equips learners with essential skills in understanding consumer behavior and decision-making. The course highlights the importance of behavioral economics in today's business landscape and how it can be used to drive growth, increase revenue, and improve customer satisfaction.

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AboutThisCourse

With a strong emphasis on practical application, this course covers key concepts such as cognitive biases, heuristics, and decision-making models. Learners will gain hands-on experience in applying these concepts to real-world business scenarios, enabling them to make data-driven decisions that drive results. In an era where businesses are increasingly seeking professionals who can bridge the gap between economics and psychology, this course is in high demand. By completing this course, learners will gain a competitive edge in the job market, with the skills and knowledge needed to excel in a variety of industries, including marketing, finance, and consulting. Overall, the Masterclass Certificate in Behavioral Economics: Influence & Persuasion is a must-take course for anyone looking to advance their career and make a meaningful impact in their organization.

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CourseDetails

• Introduction to Behavioral Economics: Understanding Biases & Heuristics
• The Psychology of Influence: Cialdini's Six Principles of Persuasion
• Behavioral Design Thinking: Applying BE to Product Development
• Nudging & Choice Architecture: The Fogg Behavior Model
• Behavioral Experiments: Design, Analysis, & Ethics
• Neuroeconomics: The Intersection of Neuroscience & Economics
• Behavioral Economics in Marketing: Case Studies & Best Practices
• Behavioral Policy: Improving Public Decision Making
• Gamification & Behavioral Economics: Incentives & Motivation
• Advanced BE Concepts: Loss Aversion, Time Preference, & Social Preferences

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN BEHAVIORAL ECONOMICS: INFLUENCE & PERSUASION

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London School of International Business (LSIB)

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05 May 2025

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