Global Certificate in Behavioral Economics & Marketing Strategy

Name: Global Certificate in Behavioral Economics & Marketing Strategy
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The Global Certificate in Behavioral Economics & Marketing Strategy is a comprehensive course designed to provide learners with essential skills in leveraging behavioral economics to drive effective marketing strategies. This program highlights the importance of understanding human behavior in decision-making, enabling learners to create impactful marketing campaigns that resonate with their target audience.

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AboutThisCourse

In today's competitive business landscape, there is increasing industry demand for professionals who can apply behavioral economics principles to marketing. This course equips learners with the necessary skills to meet this demand, providing a unique competitive advantage in the job market. By the end of this course, learners will have gained a deep understanding of behavioral economics concepts and how to apply them to marketing strategy. They will be able to design and implement effective marketing campaigns that consider human biases and heuristics, ultimately driving business growth and success.

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CourseDetails

• Introduction to Behavioral Economics: Foundational concepts and theories in behavioral economics, including biases, heuristics, and decision-making.
• Behavioral Economics in Marketing Research: The application of behavioral economics principles to marketing research, including consumer behavior and market analysis.
• Behavioral Experimentation in Marketing: Designing and conducting experiments to test and apply behavioral economics concepts in marketing strategy.
• Nudging and Choice Architecture: The use of nudges and choice architecture to influence consumer behavior, including practical applications and ethical considerations.
• Behavioral Pricing Strategies: The application of behavioral economics principles to pricing strategy, including anchoring, decoy pricing, and dynamic pricing.
• Behavioral Persuasion and Influence in Marketing: The use of persuasion and influence techniques based on behavioral economics principles in marketing communications and promotions.
• Behavioral Analytics for Marketing Optimization: Using behavioral analytics to measure and optimize marketing strategy, including A/B testing and conversion rate optimization.
• Behavioral Ethics in Marketing: Exploring the intersection of behavioral economics and ethics in marketing, including ethical implications and dilemmas.
• Behavioral Economics and Digital Marketing: The application of behavioral economics principles to digital marketing, including social media, mobile, and email marketing.
• Case Studies in Behavioral Economics and Marketing Strategy: Real-world examples and case studies of successful applications of behavioral economics principles in marketing strategy.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BEHAVIORAL ECONOMICS & MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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