Global Certificate in Behavioral Economics & Marketing Strategy
-- viendo ahoraThe Global Certificate in Behavioral Economics & Marketing Strategy is a comprehensive course designed to provide learners with essential skills in leveraging behavioral economics to drive effective marketing strategies. This program highlights the importance of understanding human behavior in decision-making, enabling learners to create impactful marketing campaigns that resonate with their target audience.
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Detalles del Curso
• Introduction to Behavioral Economics: Foundational concepts and theories in behavioral economics, including biases, heuristics, and decision-making.
• Behavioral Economics in Marketing Research: The application of behavioral economics principles to marketing research, including consumer behavior and market analysis.
• Behavioral Experimentation in Marketing: Designing and conducting experiments to test and apply behavioral economics concepts in marketing strategy.
• Nudging and Choice Architecture: The use of nudges and choice architecture to influence consumer behavior, including practical applications and ethical considerations.
• Behavioral Pricing Strategies: The application of behavioral economics principles to pricing strategy, including anchoring, decoy pricing, and dynamic pricing.
• Behavioral Persuasion and Influence in Marketing: The use of persuasion and influence techniques based on behavioral economics principles in marketing communications and promotions.
• Behavioral Analytics for Marketing Optimization: Using behavioral analytics to measure and optimize marketing strategy, including A/B testing and conversion rate optimization.
• Behavioral Ethics in Marketing: Exploring the intersection of behavioral economics and ethics in marketing, including ethical implications and dilemmas.
• Behavioral Economics and Digital Marketing: The application of behavioral economics principles to digital marketing, including social media, mobile, and email marketing.
• Case Studies in Behavioral Economics and Marketing Strategy: Real-world examples and case studies of successful applications of behavioral economics principles in marketing strategy.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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