Global Certificate in Behavioral Economics & Marketing Strategy
-- ViewingNowThe Global Certificate in Behavioral Economics & Marketing Strategy is a comprehensive course designed to provide learners with essential skills in leveraging behavioral economics to drive effective marketing strategies. This program highlights the importance of understanding human behavior in decision-making, enabling learners to create impactful marketing campaigns that resonate with their target audience.
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⢠Introduction to Behavioral Economics: Foundational concepts and theories in behavioral economics, including biases, heuristics, and decision-making.
⢠Behavioral Economics in Marketing Research: The application of behavioral economics principles to marketing research, including consumer behavior and market analysis.
⢠Behavioral Experimentation in Marketing: Designing and conducting experiments to test and apply behavioral economics concepts in marketing strategy.
⢠Nudging and Choice Architecture: The use of nudges and choice architecture to influence consumer behavior, including practical applications and ethical considerations.
⢠Behavioral Pricing Strategies: The application of behavioral economics principles to pricing strategy, including anchoring, decoy pricing, and dynamic pricing.
⢠Behavioral Persuasion and Influence in Marketing: The use of persuasion and influence techniques based on behavioral economics principles in marketing communications and promotions.
⢠Behavioral Analytics for Marketing Optimization: Using behavioral analytics to measure and optimize marketing strategy, including A/B testing and conversion rate optimization.
⢠Behavioral Ethics in Marketing: Exploring the intersection of behavioral economics and ethics in marketing, including ethical implications and dilemmas.
⢠Behavioral Economics and Digital Marketing: The application of behavioral economics principles to digital marketing, including social media, mobile, and email marketing.
⢠Case Studies in Behavioral Economics and Marketing Strategy: Real-world examples and case studies of successful applications of behavioral economics principles in marketing strategy.
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