Executive Development Programme in Ethnography for Product Strategy

Name: Executive Development Programme in Ethnography for Product Strategy
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The Executive Development Programme in Ethnography for Product Strategy is a certificate course that emphasizes the significance of ethnographic methods in creating successful product strategies. In today's dynamic business environment, understanding customer needs and behaviors is crucial for product innovation and growth.

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AboutThisCourse

This course bridges the gap between traditional product strategy and customer-centric design by equipping learners with essential ethnographic skills. By combining theory with practical application, this programme helps professionals gain a competitive edge in their careers. Learners will develop skills in observation, interviewing, and analysis to uncover deep customer insights, enabling them to design products that truly meet customer needs. With the increasing demand for data-driven and customer-centric approaches in various industries, this course is essential for professionals seeking to advance in product management, marketing, user experience design, and research roles. Enroll in the Executive Development Programme in Ethnography for Product Strategy and empower yourself with the tools to drive product strategy, accelerate innovation, and create meaningful customer experiences.

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CourseDetails

• Introduction to Ethnography: Understanding the history, principles, and methods of ethnography
• Ethnography in Business: Exploring how ethnographic research can inform product strategy
• Design Thinking and Ethnography: Integrating ethnographic insights with design thinking principles
• Qualitative Research Methods: Mastering data collection techniques, including observation, interviews, and focus groups
• Data Analysis in Ethnography: Learning to analyze and interpret qualitative data to inform product decisions
• Cross-cultural Understanding: Developing cultural competence and sensitivity for global product strategy
• Ethical Considerations: Examining ethical issues in ethnographic research and ensuring responsible practices
• Visualizing Ethnographic Data: Presenting ethnographic findings in compelling and actionable ways
• Case Studies in Ethnography: Analyzing successful examples of ethnography in product strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ETHNOGRAPHY FOR PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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