Executive Development Programme in Ethnography for Product Strategy
-- viewing nowThe Executive Development Programme in Ethnography for Product Strategy is a certificate course that emphasizes the significance of ethnographic methods in creating successful product strategies. In today's dynamic business environment, understanding customer needs and behaviors is crucial for product innovation and growth.
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Course Details
• Introduction to Ethnography: Understanding the history, principles, and methods of ethnography
• Ethnography in Business: Exploring how ethnographic research can inform product strategy
• Design Thinking and Ethnography: Integrating ethnographic insights with design thinking principles
• Qualitative Research Methods: Mastering data collection techniques, including observation, interviews, and focus groups
• Data Analysis in Ethnography: Learning to analyze and interpret qualitative data to inform product decisions
• Cross-cultural Understanding: Developing cultural competence and sensitivity for global product strategy
• Ethical Considerations: Examining ethical issues in ethnographic research and ensuring responsible practices
• Visualizing Ethnographic Data: Presenting ethnographic findings in compelling and actionable ways
• Case Studies in Ethnography: Analyzing successful examples of ethnography in product strategy
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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