Executive Development Programme in Ethnography for Product Strategy
-- ViewingNowThe Executive Development Programme in Ethnography for Product Strategy is a certificate course that emphasizes the significance of ethnographic methods in creating successful product strategies. In today's dynamic business environment, understanding customer needs and behaviors is crucial for product innovation and growth.
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โข Introduction to Ethnography: Understanding the history, principles, and methods of ethnography
โข Ethnography in Business: Exploring how ethnographic research can inform product strategy
โข Design Thinking and Ethnography: Integrating ethnographic insights with design thinking principles
โข Qualitative Research Methods: Mastering data collection techniques, including observation, interviews, and focus groups
โข Data Analysis in Ethnography: Learning to analyze and interpret qualitative data to inform product decisions
โข Cross-cultural Understanding: Developing cultural competence and sensitivity for global product strategy
โข Ethical Considerations: Examining ethical issues in ethnographic research and ensuring responsible practices
โข Visualizing Ethnographic Data: Presenting ethnographic findings in compelling and actionable ways
โข Case Studies in Ethnography: Analyzing successful examples of ethnography in product strategy
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