Professional Certificate in Email Marketing Legal Updates

Name: Professional Certificate in Email Marketing Legal Updates
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The Professional Certificate in Email Marketing Legal Updates is a crucial course for every marketing professional. With the increasing emphasis on data privacy and security, it is essential to stay updated with the latest legal regulations in email marketing.

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AboutThisCourse

This course covers all the critical aspects of email marketing laws, including the CAN-SPAM Act, GDPR, and CASL. Learners will gain a comprehensive understanding of the legal requirements for email marketing campaigns, ensuring that they are compliant and avoid hefty fines. By enrolling in this course, learners will develop essential skills for career advancement in the marketing industry. They will gain a competitive edge by demonstrating their commitment to ethical marketing practices and staying up-to-date with the latest legal developments. In summary, this course is vital for any marketing professional who wants to stay compliant, protect their organization from legal risks, and enhance their career prospects in email marketing.

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CourseDetails

• Email Marketing Legal Basics: Overview of key laws and regulations impacting email marketing, including CAN-SPAM Act, GDPR, and CASL.
• CAN-SPAM Act Compliance: Deep dive into the requirements of the CAN-SPAM Act, including proper subject lines, accurate header information, and unsubscribe options.
• GDPR and Email Marketing: Understanding GDPR's impact on email marketing, including consent requirements, data subject rights, and breach notification.
• CASL Compliance: Exploring the rules around commercial electronic messages in Canada, including express and implied consent, and the impact on email marketing.
• Data Privacy in Email Marketing: Overview of data privacy best practices, including data collection, storage, and sharing, and how it relates to email marketing.
• Email Marketing and Intellectual Property: Understanding the legal issues around the use of trademarks, copyrights, and other intellectual property in email marketing.
• Managing Email Marketing Complaints: Strategies for handling spam complaints, unsubscribe requests, and other issues that arise in email marketing.
• Email Marketing Legal Checklist: A comprehensive checklist for ensuring email marketing campaigns are compliant with relevant laws and regulations.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING LEGAL UPDATES

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London School of International Business (LSIB)

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05 May 2025

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