Professional Certificate in Email Marketing Legal Updates
-- ViewingNowThe Professional Certificate in Email Marketing Legal Updates is a crucial course for every marketing professional. With the increasing emphasis on data privacy and security, it is essential to stay updated with the latest legal regulations in email marketing.
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โข Email Marketing Legal Basics: Overview of key laws and regulations impacting email marketing, including CAN-SPAM Act, GDPR, and CASL.
โข CAN-SPAM Act Compliance: Deep dive into the requirements of the CAN-SPAM Act, including proper subject lines, accurate header information, and unsubscribe options.
โข GDPR and Email Marketing: Understanding GDPR's impact on email marketing, including consent requirements, data subject rights, and breach notification.
โข CASL Compliance: Exploring the rules around commercial electronic messages in Canada, including express and implied consent, and the impact on email marketing.
โข Data Privacy in Email Marketing: Overview of data privacy best practices, including data collection, storage, and sharing, and how it relates to email marketing.
โข Email Marketing and Intellectual Property: Understanding the legal issues around the use of trademarks, copyrights, and other intellectual property in email marketing.
โข Managing Email Marketing Complaints: Strategies for handling spam complaints, unsubscribe requests, and other issues that arise in email marketing.
โข Email Marketing Legal Checklist: A comprehensive checklist for ensuring email marketing campaigns are compliant with relevant laws and regulations.
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