Professional Certificate in Email Marketing Legal Updates
-- viewing nowThe Professional Certificate in Email Marketing Legal Updates is a crucial course for every marketing professional. With the increasing emphasis on data privacy and security, it is essential to stay updated with the latest legal regulations in email marketing.
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Course Details
• Email Marketing Legal Basics: Overview of key laws and regulations impacting email marketing, including CAN-SPAM Act, GDPR, and CASL.
• CAN-SPAM Act Compliance: Deep dive into the requirements of the CAN-SPAM Act, including proper subject lines, accurate header information, and unsubscribe options.
• GDPR and Email Marketing: Understanding GDPR's impact on email marketing, including consent requirements, data subject rights, and breach notification.
• CASL Compliance: Exploring the rules around commercial electronic messages in Canada, including express and implied consent, and the impact on email marketing.
• Data Privacy in Email Marketing: Overview of data privacy best practices, including data collection, storage, and sharing, and how it relates to email marketing.
• Email Marketing and Intellectual Property: Understanding the legal issues around the use of trademarks, copyrights, and other intellectual property in email marketing.
• Managing Email Marketing Complaints: Strategies for handling spam complaints, unsubscribe requests, and other issues that arise in email marketing.
• Email Marketing Legal Checklist: A comprehensive checklist for ensuring email marketing campaigns are compliant with relevant laws and regulations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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