Global Certificate in SEO Evaluation and Digital Strategy

Name: Global Certificate in SEO Evaluation and Digital Strategy
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The Global Certificate in SEO Evaluation and Digital Strategy is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing industry. This course emphasizes the importance of Search Engine Optimization (SEO) and its role in boosting online visibility for businesses.

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AboutThisCourse

With a focus on practical applications, it covers keyword research, on-page optimization, link building, and technical SEO. In an era where digital presence is paramount, this course addresses industry demand by equipping learners with the ability to evaluate and enhance SEO strategies, ensuring websites are easily discoverable by search engines. The course not only enhances employability but also provides a solid foundation for career advancement in digital marketing. By the end of the course, learners will have a deep understanding of SEO best practices and the necessary skills to drive successful digital strategies.

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CourseDetails

• Fundamentals of SEO Evaluation: Introduction to SEO, Importance of SEO in Digital Strategy, Key Components of SEO
• Keyword Research and Analysis: Keyword Research Tools, Long-Tail Keywords, Search Volume and Competition
• On-Page Optimization: Meta Tags, URL Structure, Content Quality and Relevance
• Off-Page Optimization: Backlinks, Social Signals, Local Citations
• Technical SEO: Website Architecture, Mobile Optimization, Site Speed
• SEO Analytics: Google Analytics, Google Search Console, Key Performance Indicators (KPIs)
• Digital Strategy Planning: Market Research, Competitor Analysis, Setting Objectives and KPIs
• Content Marketing Strategy: Content Planning, Creation, Promotion and Measurement
• Social Media Strategy: Social Media Platforms, Paid Advertising, Engagement Metrics
• Digital PR and Outreach: Influencer Marketing, Link Building, Online Reputation Management

CareerPath

The global certificate in SEO evaluation and digital strategy equips professionals with the necessary skills to excel in today's digital-first landscape. With the increasing demand for SEO expertise, understanding the various roles and their market trends is essential for career growth. This 3D pie chart highlights the UK job market trends for professionals in SEO evaluation and digital strategy, including roles like SEO Specialist, Digital Strategist, Content Marketer, and Analytics Manager. The data emphasizes the significance of these positions and their respective representation in the industry. The SEO Specialist role leads the pack, accounting for 45% of the market. As businesses continue to optimize their online presence, the demand for SEO experts remains robust. In comparison, Digital Strategists make up 30% of the market, reflecting the importance of comprehensive digital strategies in modern organizations. Content Marketers and Analytics Managers, meanwhile, represent 20% and 5% of the market, respectively. Content Marketers focus on creating engaging, SEO-friendly content, while Analytics Managers analyze data to optimize digital strategies further. As technology evolves, so does the demand for SEO evaluation and digital strategy professionals. This 3D pie chart offers a visual representation of the industry landscape, helping aspiring professionals make informed decisions about their career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SEO EVALUATION AND DIGITAL STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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