Global Certificate in SEO Evaluation and Digital Strategy
-- viewing nowThe Global Certificate in SEO Evaluation and Digital Strategy is a comprehensive course designed to empower learners with the essential skills needed to thrive in the digital marketing industry. This course emphasizes the importance of Search Engine Optimization (SEO) and its role in boosting online visibility for businesses.
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Course Details
• Fundamentals of SEO Evaluation: Introduction to SEO, Importance of SEO in Digital Strategy, Key Components of SEO
• Keyword Research and Analysis: Keyword Research Tools, Long-Tail Keywords, Search Volume and Competition
• On-Page Optimization: Meta Tags, URL Structure, Content Quality and Relevance
• Off-Page Optimization: Backlinks, Social Signals, Local Citations
• Technical SEO: Website Architecture, Mobile Optimization, Site Speed
• SEO Analytics: Google Analytics, Google Search Console, Key Performance Indicators (KPIs)
• Digital Strategy Planning: Market Research, Competitor Analysis, Setting Objectives and KPIs
• Content Marketing Strategy: Content Planning, Creation, Promotion and Measurement
• Social Media Strategy: Social Media Platforms, Paid Advertising, Engagement Metrics
• Digital PR and Outreach: Influencer Marketing, Link Building, Online Reputation Management
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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