Global Certificate in SEO Evaluation and Digital Strategy
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⢠Fundamentals of SEO Evaluation: Introduction to SEO, Importance of SEO in Digital Strategy, Key Components of SEO
⢠Keyword Research and Analysis: Keyword Research Tools, Long-Tail Keywords, Search Volume and Competition
⢠On-Page Optimization: Meta Tags, URL Structure, Content Quality and Relevance
⢠Off-Page Optimization: Backlinks, Social Signals, Local Citations
⢠Technical SEO: Website Architecture, Mobile Optimization, Site Speed
⢠SEO Analytics: Google Analytics, Google Search Console, Key Performance Indicators (KPIs)
⢠Digital Strategy Planning: Market Research, Competitor Analysis, Setting Objectives and KPIs
⢠Content Marketing Strategy: Content Planning, Creation, Promotion and Measurement
⢠Social Media Strategy: Social Media Platforms, Paid Advertising, Engagement Metrics
⢠Digital PR and Outreach: Influencer Marketing, Link Building, Online Reputation Management
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