Certificate in Digital Advertising: Regulatory Updates

Name: Certificate in Digital Advertising: Regulatory Updates
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The Certificate in Digital Advertising: Regulatory Updates is a crucial course for professionals seeking to stay updated with the ever-evolving advertising landscape. This program focuses on the latest regulatory changes, ensuring that learners are well-informed and can adapt their strategies accordingly.

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AboutThisCourse

In an era where digital advertising is a $330 billion industry and growing, understanding the legal and ethical aspects is vital for career advancement. This course equips learners with the knowledge to navigate complex regulations, avoid costly fines, and maintain brand reputation. By the end of this course, learners will be able to: Analyze and interpret the impact of regulatory updates on digital advertising strategies Develop compliant advertising campaigns across various platforms Implement best practices for data privacy and consumer protection This certificate course is an essential step for marketing and advertising professionals to succeed in their careers and contribute to responsible, ethical, and compliant digital advertising practices.

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CourseDetails

• Digital Advertising Regulations Overview: Understanding the legal landscape of digital advertising, including key regulations and laws such as the FTC Act, COPPA, and CAN-SPAM Act.

• FTC Act and Digital Advertising: A deep dive into the Federal Trade Commission Act and its implications for digital advertising, including deceptive practices and substantiation requirements.

• COPPA and Children's Privacy: Exploring the Children's Online Privacy Protection Act (COPPA) and its impact on digital advertising to children, including parental consent requirements and data collection limits.

• CAN-SPAM Act and Email Marketing: Examining the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and its requirements for commercial email messages, including opt-out mechanisms and accurate header information.

• Digital Advertising Self-Regulation: Understanding the role of self-regulation in digital advertising, including industry guidelines and best practices from organizations such as the Digital Advertising Alliance and the Network Advertising Initiative.

• Global Digital Advertising Regulations: Exploring international regulations and laws related to digital advertising, including the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

• Data Privacy and Security in Digital Advertising: Examining the importance of data privacy and security in digital advertising, including data breach notification requirements and the use of encryption and secure data transmission methods.

• Case Studies in Digital Advertising Regulation: Analyzing real-world examples of digital advertising regulation violations and their legal and financial consequences.

• Ethical Considerations in Digital Advertising: Exploring ethical considerations in digital advertising, including transparency, disclosure, and the impact on consumer trust and loyalty.

CareerPath

In the ever-evolving digital landscape, staying updated with the latest regulatory updates in digital advertising is crucial for professionals in the field. The Certificate in Digital Advertising: Regulatory Updates program is designed to empower learners with the knowledge and skills to navigate the complex regulatory environment. The program covers key roles such as Digital Advertising Specialist, Regulatory Affairs Manager, and Legal Counsel. These roles are essential for ensuring that an organization's digital advertising efforts comply with industry standards and regulations. A Digital Advertising Specialist is responsible for planning, executing, and optimizing digital advertising campaigns. They must stay up to date with regulatory changes that may impact their strategies. A Regulatory Affairs Manager oversees an organization's compliance with industry regulations. In the context of digital advertising, they ensure that the company's advertising practices meet regulatory standards. Lastly, a Legal Counsel provides legal advice and support to the organization. They ensure that all digital advertising efforts comply with relevant laws and regulations. As the demand for digital advertising continues to grow, so does the need for professionals who understand the regulatory landscape. This program prepares learners to excel in these in-demand roles and contribute to their organization's success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN DIGITAL ADVERTISING: REGULATORY UPDATES

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London School of International Business (LSIB)

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05 May 2025

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