Certificate in Digital Advertising: Regulatory Updates
-- ViewingNowThe Certificate in Digital Advertising: Regulatory Updates is a crucial course for professionals seeking to stay updated with the ever-evolving advertising landscape. This program focuses on the latest regulatory changes, ensuring that learners are well-informed and can adapt their strategies accordingly.
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⢠Digital Advertising Regulations Overview: Understanding the legal landscape of digital advertising, including key regulations and laws such as the FTC Act, COPPA, and CAN-SPAM Act.
⢠FTC Act and Digital Advertising: A deep dive into the Federal Trade Commission Act and its implications for digital advertising, including deceptive practices and substantiation requirements.
⢠COPPA and Children's Privacy: Exploring the Children's Online Privacy Protection Act (COPPA) and its impact on digital advertising to children, including parental consent requirements and data collection limits.
⢠CAN-SPAM Act and Email Marketing: Examining the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and its requirements for commercial email messages, including opt-out mechanisms and accurate header information.
⢠Digital Advertising Self-Regulation: Understanding the role of self-regulation in digital advertising, including industry guidelines and best practices from organizations such as the Digital Advertising Alliance and the Network Advertising Initiative.
⢠Global Digital Advertising Regulations: Exploring international regulations and laws related to digital advertising, including the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
⢠Data Privacy and Security in Digital Advertising: Examining the importance of data privacy and security in digital advertising, including data breach notification requirements and the use of encryption and secure data transmission methods.
⢠Case Studies in Digital Advertising Regulation: Analyzing real-world examples of digital advertising regulation violations and their legal and financial consequences.
⢠Ethical Considerations in Digital Advertising: Exploring ethical considerations in digital advertising, including transparency, disclosure, and the impact on consumer trust and loyalty.
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