Certificate in Digital Advertising: Regulatory Updates
-- ViewingNowThe Certificate in Digital Advertising: Regulatory Updates is a crucial course for professionals seeking to stay updated with the ever-evolving advertising landscape. This program focuses on the latest regulatory changes, ensuring that learners are well-informed and can adapt their strategies accordingly.
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โข Digital Advertising Regulations Overview: Understanding the legal landscape of digital advertising, including key regulations and laws such as the FTC Act, COPPA, and CAN-SPAM Act.
โข FTC Act and Digital Advertising: A deep dive into the Federal Trade Commission Act and its implications for digital advertising, including deceptive practices and substantiation requirements.
โข COPPA and Children's Privacy: Exploring the Children's Online Privacy Protection Act (COPPA) and its impact on digital advertising to children, including parental consent requirements and data collection limits.
โข CAN-SPAM Act and Email Marketing: Examining the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) and its requirements for commercial email messages, including opt-out mechanisms and accurate header information.
โข Digital Advertising Self-Regulation: Understanding the role of self-regulation in digital advertising, including industry guidelines and best practices from organizations such as the Digital Advertising Alliance and the Network Advertising Initiative.
โข Global Digital Advertising Regulations: Exploring international regulations and laws related to digital advertising, including the EU's General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
โข Data Privacy and Security in Digital Advertising: Examining the importance of data privacy and security in digital advertising, including data breach notification requirements and the use of encryption and secure data transmission methods.
โข Case Studies in Digital Advertising Regulation: Analyzing real-world examples of digital advertising regulation violations and their legal and financial consequences.
โข Ethical Considerations in Digital Advertising: Exploring ethical considerations in digital advertising, including transparency, disclosure, and the impact on consumer trust and loyalty.
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