Global Certificate in Programmatic: Advanced Measurement

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The Global Certificate in Programmatic: Advanced Measurement is a comprehensive course designed to equip learners with critical skills in programmatic measurement for career advancement. This certification focuses on the importance of data-driven decision making in programmatic advertising, providing in-depth knowledge of advanced measurement techniques and strategies.

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AboutThisCourse

With the increasing industry demand for experts who can accurately measure and optimize programmatic campaigns, this course is essential for professionals looking to stay competitive in the dynamic digital advertising landscape. Throughout the course, learners will explore a variety of topics, including campaign performance evaluation, audience measurement, attribution modeling, and cross-device tracking. By mastering these concepts, learners will be able to demonstrate their expertise in programmatic measurement, making them highly valuable assets to any organization. By earning this certification, learners will be better prepared to deliver impactful results and drive business growth through effective programmatic strategies.

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CourseDetails

• Unit 1: Introduction to Programmatic Advanced Measurement
• Unit 2: Understanding Key Programmatic Metrics
• Unit 3: Data Analysis for Programmatic Measurement
• Unit 4: Advanced Attribution Modeling
• Unit 5: Cross-Device and Cross-Channel Measurement
• Unit 6: Fraud Detection and Prevention in Programmatic
• Unit 7: Viewability and Brand Safety Measurement
• Unit 8: Leveraging Data Management Platforms (DMPs) for Advanced Measurement
• Unit 9: Using Advanced Analytics Tools for Programmatic Measurement
• Unit 10: Best Practices for Reporting and Visualizing Programmatic Data

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN PROGRAMMATIC: ADVANCED MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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