Global Certificate in Programmatic: Advanced Measurement
-- viewing nowThe Global Certificate in Programmatic: Advanced Measurement is a comprehensive course designed to equip learners with critical skills in programmatic measurement for career advancement. This certification focuses on the importance of data-driven decision making in programmatic advertising, providing in-depth knowledge of advanced measurement techniques and strategies.
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Course Details
• Unit 1: Introduction to Programmatic Advanced Measurement
• Unit 2: Understanding Key Programmatic Metrics
• Unit 3: Data Analysis for Programmatic Measurement
• Unit 4: Advanced Attribution Modeling
• Unit 5: Cross-Device and Cross-Channel Measurement
• Unit 6: Fraud Detection and Prevention in Programmatic
• Unit 7: Viewability and Brand Safety Measurement
• Unit 8: Leveraging Data Management Platforms (DMPs) for Advanced Measurement
• Unit 9: Using Advanced Analytics Tools for Programmatic Measurement
• Unit 10: Best Practices for Reporting and Visualizing Programmatic Data
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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