Global Certificate in Programmatic: Advanced Measurement
-- ViewingNowThe Global Certificate in Programmatic: Advanced Measurement is a comprehensive course designed to equip learners with critical skills in programmatic measurement for career advancement. This certification focuses on the importance of data-driven decision making in programmatic advertising, providing in-depth knowledge of advanced measurement techniques and strategies.
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โข Unit 1: Introduction to Programmatic Advanced Measurement
โข Unit 2: Understanding Key Programmatic Metrics
โข Unit 3: Data Analysis for Programmatic Measurement
โข Unit 4: Advanced Attribution Modeling
โข Unit 5: Cross-Device and Cross-Channel Measurement
โข Unit 6: Fraud Detection and Prevention in Programmatic
โข Unit 7: Viewability and Brand Safety Measurement
โข Unit 8: Leveraging Data Management Platforms (DMPs) for Advanced Measurement
โข Unit 9: Using Advanced Analytics Tools for Programmatic Measurement
โข Unit 10: Best Practices for Reporting and Visualizing Programmatic Data
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