Executive Development Programme in Next-Gen Marketing with Flipped Classrooms
-- ViewingNowThe Executive Development Programme in Next-Gen Marketing with Flipped Classrooms is a certificate course designed to empower marketing professionals with the latest trends and techniques in the field. This programme emphasizes the importance of data-driven decision making, customer-centric strategies, and digital transformation to stay competitive in the ever-evolving marketing landscape.
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⢠Next-Gen Marketing Fundamentals: Understanding the latest marketing trends and techniques, including digital marketing, social media, content marketing, and data-driven marketing.
⢠Flipped Classroom Methodologies: An introduction to the flipped classroom approach, including its benefits and best practices for implementing it in executive development programs.
⢠Customer Experience Design: Learning how to design and deliver exceptional customer experiences, from research and ideation to prototyping and testing.
⢠Marketing Analytics: Understanding how to use data and analytics to inform marketing decisions, measure performance, and drive business growth.
⢠Brand Strategy: Developing a strong and differentiated brand identity, positioning, and messaging that resonates with target audiences.
⢠Innovation and Creativity: Cultivating a culture of innovation and creativity in marketing, and leveraging design thinking and other methodologies to generate breakthrough ideas.
⢠Stakeholder Management: Building and maintaining relationships with key stakeholders, including customers, employees, partners, and investors.
⢠Ethical Marketing: Understanding the ethical considerations and implications of marketing, and developing responsible and sustainable marketing practices.
⢠Capstone Project: Applying the concepts and skills learned in the program to a real-world marketing challenge, and presenting the findings and recommendations to a panel of experts.
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