Executive Development Programme in Next-Gen Marketing with Flipped Classrooms
-- viewing nowThe Executive Development Programme in Next-Gen Marketing with Flipped Classrooms is a certificate course designed to empower marketing professionals with the latest trends and techniques in the field. This programme emphasizes the importance of data-driven decision making, customer-centric strategies, and digital transformation to stay competitive in the ever-evolving marketing landscape.
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Course Details
• Next-Gen Marketing Fundamentals: Understanding the latest marketing trends and techniques, including digital marketing, social media, content marketing, and data-driven marketing.
• Flipped Classroom Methodologies: An introduction to the flipped classroom approach, including its benefits and best practices for implementing it in executive development programs.
• Customer Experience Design: Learning how to design and deliver exceptional customer experiences, from research and ideation to prototyping and testing.
• Marketing Analytics: Understanding how to use data and analytics to inform marketing decisions, measure performance, and drive business growth.
• Brand Strategy: Developing a strong and differentiated brand identity, positioning, and messaging that resonates with target audiences.
• Innovation and Creativity: Cultivating a culture of innovation and creativity in marketing, and leveraging design thinking and other methodologies to generate breakthrough ideas.
• Stakeholder Management: Building and maintaining relationships with key stakeholders, including customers, employees, partners, and investors.
• Ethical Marketing: Understanding the ethical considerations and implications of marketing, and developing responsible and sustainable marketing practices.
• Capstone Project: Applying the concepts and skills learned in the program to a real-world marketing challenge, and presenting the findings and recommendations to a panel of experts.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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