Executive Development Programme in Sports Licensing Business Development

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The Executive Development Programme in Sports Licensing Business Development certificate course is a comprehensive program designed to meet the growing industry demand for professionals with specialized skills in sports licensing. This course emphasizes the importance of sports licensing in monetizing sports brands, creating brand awareness, and fostering fan engagement.

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Learners will gain essential skills in licensing agreements, brand management, marketing strategies, and financial management. The course is ideal for sports industry professionals, marketing managers, brand licensing executives, and entrepreneurs seeking to expand their knowledge and career opportunities in sports licensing. Upon completion, learners will be equipped with the necessary skills to develop and implement effective sports licensing business development strategies, enabling them to drive revenue growth, build brand value, and advance their careers in the sports industry.

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과정 세부사항

• Introduction to Sports Licensing: Understanding the Basics
• Sports Licensing Market: Trends and Opportunities
• Legal Aspects: Contracts, Intellectual Property and Licensing Agreements
• Financial Management: Budgeting, Forecasting, and Financial Analysis
• Brand Management: Positioning, Identity, and Licensing Strategy
• Sales and Distribution: Channels, Networks, and Revenue Generation
• Marketing and Promotion: Advertising, Sponsorship, and Activation
• Digital and Social Media: Leveraging Platforms and Engaging Fans
• Global Sports Licensing: Cross-Cultural Considerations and Best Practices
• Case Studies: Success Stories and Lessons Learned

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