Executive Development Programme in Sports Licensing Business Development
-- ViewingNowThe Executive Development Programme in Sports Licensing Business Development certificate course is a comprehensive program designed to meet the growing industry demand for professionals with specialized skills in sports licensing. This course emphasizes the importance of sports licensing in monetizing sports brands, creating brand awareness, and fostering fan engagement.
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โข Introduction to Sports Licensing: Understanding the Basics
โข Sports Licensing Market: Trends and Opportunities
โข Legal Aspects: Contracts, Intellectual Property and Licensing Agreements
โข Financial Management: Budgeting, Forecasting, and Financial Analysis
โข Brand Management: Positioning, Identity, and Licensing Strategy
โข Sales and Distribution: Channels, Networks, and Revenue Generation
โข Marketing and Promotion: Advertising, Sponsorship, and Activation
โข Digital and Social Media: Leveraging Platforms and Engaging Fans
โข Global Sports Licensing: Cross-Cultural Considerations and Best Practices
โข Case Studies: Success Stories and Lessons Learned
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