Executive Development Programme in Sports Licensing Business Development
-- ViewingNowThe Executive Development Programme in Sports Licensing Business Development certificate course is a comprehensive program designed to meet the growing industry demand for professionals with specialized skills in sports licensing. This course emphasizes the importance of sports licensing in monetizing sports brands, creating brand awareness, and fostering fan engagement.
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Kursdetails
• Introduction to Sports Licensing: Understanding the Basics
• Sports Licensing Market: Trends and Opportunities
• Legal Aspects: Contracts, Intellectual Property and Licensing Agreements
• Financial Management: Budgeting, Forecasting, and Financial Analysis
• Brand Management: Positioning, Identity, and Licensing Strategy
• Sales and Distribution: Channels, Networks, and Revenue Generation
• Marketing and Promotion: Advertising, Sponsorship, and Activation
• Digital and Social Media: Leveraging Platforms and Engaging Fans
• Global Sports Licensing: Cross-Cultural Considerations and Best Practices
• Case Studies: Success Stories and Lessons Learned
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