Professional Certificate in Google News & Mobile Growth
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⢠Google News Fundamentals: Understanding Google News, its algorithms, and how to optimize content for inclusion.
⢠Google Mobile-First Indexing: Importance of mobile optimization, mobile-first indexing, and best practices for mobile UX.
⢠Mobile App Growth Strategies: Techniques for user acquisition, engagement, and retention, including app store optimization and push notifications.
⢠Google Accelerated Mobile Pages (AMP): Overview, benefits, and implementation of AMP for faster mobile web pages.
⢠Google News Initiative: Programs, tools, and resources for journalism and news publishing offered by Google.
⢠Google Mobile Ads: Ad formats, targeting, and optimization for mobile advertising on Google platforms.
⢠Mobile Analytics: Tracking and analyzing user behavior and engagement on mobile websites and apps.
⢠Progressive Web Apps (PWA): Building and optimizing PWAs for improved mobile performance and user experience.
⢠Google Search Console for Mobile: Using Google Search Console to monitor and optimize mobile search performance.
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