Professional Certificate in Google News & Mobile Growth
-- ViewingNowThe Professional Certificate in Google News & Mobile Growth is a comprehensive course designed to equip learners with essential skills for career advancement in the digital media industry. This program, offered through Coursera and taught by Google professionals, focuses on Google's mobile and news products, providing a unique insight into industry best practices.
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โข Google News Fundamentals: Understanding Google News, its algorithms, and how to optimize content for inclusion.
โข Google Mobile-First Indexing: Importance of mobile optimization, mobile-first indexing, and best practices for mobile UX.
โข Mobile App Growth Strategies: Techniques for user acquisition, engagement, and retention, including app store optimization and push notifications.
โข Google Accelerated Mobile Pages (AMP): Overview, benefits, and implementation of AMP for faster mobile web pages.
โข Google News Initiative: Programs, tools, and resources for journalism and news publishing offered by Google.
โข Google Mobile Ads: Ad formats, targeting, and optimization for mobile advertising on Google platforms.
โข Mobile Analytics: Tracking and analyzing user behavior and engagement on mobile websites and apps.
โข Progressive Web Apps (PWA): Building and optimizing PWAs for improved mobile performance and user experience.
โข Google Search Console for Mobile: Using Google Search Console to monitor and optimize mobile search performance.
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