Professional Certificate in Google News & Mobile Growth

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The Professional Certificate in Google News & Mobile Growth is a comprehensive course designed to equip learners with essential skills for career advancement in the digital media industry. This program, offered through Coursera and taught by Google professionals, focuses on Google's mobile and news products, providing a unique insight into industry best practices.

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About this course

The course covers topics such as user acquisition, engagement, and retention, as well as mobile and web analytics, app optimization, and content strategy. These skills are in high demand as companies increasingly rely on mobile platforms and digital content to reach their audiences. By completing this program, learners will gain a deep understanding of mobile growth and news strategies, making them highly attractive candidates for jobs in digital media, marketing, and technology. The course also offers hands-on experience with Google's tools and platforms, further enhancing learners' employability and setting them up for long-term success in their careers.

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Course Details

• Google News Fundamentals: Understanding Google News, its algorithms, and how to optimize content for inclusion.
• Google Mobile-First Indexing: Importance of mobile optimization, mobile-first indexing, and best practices for mobile UX.
• Mobile App Growth Strategies: Techniques for user acquisition, engagement, and retention, including app store optimization and push notifications.
• Google Accelerated Mobile Pages (AMP): Overview, benefits, and implementation of AMP for faster mobile web pages.
• Google News Initiative: Programs, tools, and resources for journalism and news publishing offered by Google.
• Google Mobile Ads: Ad formats, targeting, and optimization for mobile advertising on Google platforms.
• Mobile Analytics: Tracking and analyzing user behavior and engagement on mobile websites and apps.
• Progressive Web Apps (PWA): Building and optimizing PWAs for improved mobile performance and user experience.
• Google Search Console for Mobile: Using Google Search Console to monitor and optimize mobile search performance.

Career Path

The **Professional Certificate in Google News & Mobile Growth** is a valuable program for those looking to excel in the ever-evolving digital landscape. Here are some roles in this field along with their job market trends in the UK, visualized through a 3D pie chart: 1. **Mobile App Developer**: With the increasing demand for mobile applications, mobile app developers are in high demand. Approximately 28% of the market share is attributed to this role. 2. **Digital Marketer**: Digital marketers specialize in promoting products or services using digital channels. This role constitutes about 22% of the job market. 3. **Data Analyst**: Data analysts collect, process, and interpret complex data. This role makes up 18% of the job opportunities in this sector. 4. **Product Manager**: Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. This role represents 15% of the job market. 5. **User Experience Designer**: User experience (UX) designers focus on creating products that are user-friendly and accessible. This role accounts for 10% of job opportunities in this field. These statistics represent the need for professionals with the skills taught in the Google News & Mobile Growth program. By understanding these trends, you can make informed decisions about your career path and take the necessary steps to thrive in this industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN GOOGLE NEWS & MOBILE GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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