Global Certificate in Digital Advertising: Regulatory Best Practices
-- ViewingNowThe Global Certificate in Digital Advertising: Regulatory Best Practices is a comprehensive course designed to empower learners with the essential skills and knowledge required to excel in digital advertising while adhering to regulatory best practices. This course is critical for professionals working in digital advertising, marketing, and related fields, as it provides insights into the complex and ever-evolving regulatory landscape.
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⢠Digital Advertising Regulations Overview: Understanding the legal and ethical framework governing global digital advertising.
⢠Data Privacy and Security: Protecting consumer data and complying with data protection regulations such as GDPR and CCPA.
⢠Advertising to Children: Adhering to guidelines for advertising to children, including COPPA in the US and similar regulations worldwide.
⢠Truth in Advertising: Ensuring honesty and transparency in advertising claims, avoiding false advertising and misleading consumers.
⢠Influencer Marketing Best Practices: Navigating disclosure requirements, authenticity, and ethical considerations in influencer campaigns.
⢠Social Media Advertising Regulations: Complying with social media platforms' ad policies and global social media advertising regulations.
⢠Email Marketing Regulations: Adhering to guidelines for commercial electronic messages, such as CAN-SPAM in the US and CASL in Canada.
⢠Privacy Shield and Data Transfers: Ensuring compliance with data transfer regulations between the EU and US.
⢠Avoiding Discrimination in Advertising: Complying with anti-discrimination laws and promoting diversity and inclusion in advertising.
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