Global Certificate in Digital Advertising: Regulatory Best Practices

Name: Global Certificate in Digital Advertising: Regulatory Best Practices
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The Global Certificate in Digital Advertising: Regulatory Best Practices is a comprehensive course designed to empower learners with the essential skills and knowledge required to excel in digital advertising while adhering to regulatory best practices. This course is critical for professionals working in digital advertising, marketing, and related fields, as it provides insights into the complex and ever-evolving regulatory landscape.

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À propos de ce cours

In today's digital age, understanding the legal and ethical implications of digital advertising is vital for career advancement and to avoid costly fines and legal disputes. This course covers key topics such as data privacy, online consumer protection, and advertising standards, equipping learners with the tools they need to navigate the regulatory challenges of digital advertising. By completing this course, learners will not only demonstrate their commitment to ethical and legal digital advertising practices but also gain a competitive edge in the job market. With a Global Certificate in Digital Advertising: Regulatory Best Practices, learners can take their careers to new heights and become leaders in the field of digital advertising.

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Détails du cours

• Digital Advertising Regulations Overview: Understanding the legal and ethical framework governing global digital advertising.
• Data Privacy and Security: Protecting consumer data and complying with data protection regulations such as GDPR and CCPA.
• Advertising to Children: Adhering to guidelines for advertising to children, including COPPA in the US and similar regulations worldwide.
• Truth in Advertising: Ensuring honesty and transparency in advertising claims, avoiding false advertising and misleading consumers.
• Influencer Marketing Best Practices: Navigating disclosure requirements, authenticity, and ethical considerations in influencer campaigns.
• Social Media Advertising Regulations: Complying with social media platforms' ad policies and global social media advertising regulations.
• Email Marketing Regulations: Adhering to guidelines for commercial electronic messages, such as CAN-SPAM in the US and CASL in Canada.
• Privacy Shield and Data Transfers: Ensuring compliance with data transfer regulations between the EU and US.
• Avoiding Discrimination in Advertising: Complying with anti-discrimination laws and promoting diversity and inclusion in advertising.

Parcours professionnel

The Global Certificate in Digital Advertising: Regulatory Best Practices is an essential credential for professionals seeking to excel in the thriving UK digital advertising job market. This certification equips learners with a solid understanding of the legal and ethical frameworks governing digital advertising, enabling them to effectively navigate the industry's complex regulatory landscape. To shed light on the industry's growth and demand for skilled professionals, let's explore the following job market trends, salary ranges, and skill demand: 1. **Digital Marketing Manager**: With an average salary of £40,000 - £65,000, these professionals lead cross-functional teams and oversee digital advertising strategies, ensuring compliance with best practices and regulatory requirements. 2. **PPC (Pay-Per-Click) Specialist**: Earning £30,000 - £50,000, PPC specialists focus on maximizing ROI through targeted ad campaigns, requiring in-depth knowledge of search engine algorithms and regulatory compliance. 3. **Content Marketing Specialist**: With an average salary of £25,000 - £45,000, content specialists create engaging and compliant content for various digital platforms, utilizing persuasive storytelling techniques and regulatory guidelines. 4. **Social Media Manager**: These professionals earn £25,000 - £45,000, managing brand presence across social media platforms, adhering to regulatory guidelines, and leveraging real-time consumer insights. 5. **SEO (Search Engine Optimization) Specialist**: Earning £25,000 - £45,000, SEO specialists optimize websites to boost organic search rankings, requiring proficiency in keyword analysis, on-page optimization, and regulatory compliance. By earning the Global Certificate in Digital Advertising: Regulatory Best Practices, professionals demonstrate expertise in these pivotal roles, distinguishing themselves in the competitive UK digital advertising job market. This certification enables professionals to stay ahead in the evolving digital advertising landscape, ensuring legal and ethical compliance without compromising performance.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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GLOBAL CERTIFICATE IN DIGITAL ADVERTISING: REGULATORY BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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