Executive Development Programme Facebook Ads for Home Services: Marketing Leadership
-- ViewingNowThe Executive Development Programme Facebook Ads for Home Services: Marketing Leadership certificate course is a career-advancing opportunity designed for professionals in the home services industry. This program focuses on the essential skills needed to leverage Facebook's advertising platform to drive business growth and effectively reach target audiences.
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โข Facebook Ads Fundamentals: Understanding the basics of Facebook Ads Manager, targeting options, and ad formats.
โข Marketing Funnels for Home Services: Creating and optimizing sales funnels to generate leads for home services businesses.
โข Customer Avatars & Audience Building: Identifying and targeting ideal customers for home services businesses through lookalike audiences and custom audiences.
โข Creative Best Practices: Designing and implementing high-performing ad creative for Facebook and Instagram.
โข Lead Generation Strategies: Best practices for generating leads with Facebook Ads, including lead forms and landing pages.
โข Campaign Structure & Optimization: Building and optimizing campaigns for maximum ROAS (return on ad spend) and lead quality.
โข Data Analysis & Reporting: Interpreting Facebook Ads data and reporting on key metrics for home services businesses.
โข Scaling & Expansion: Scaling successful campaigns and expanding into new geographies and audiences.
โข Brand Awareness & Reputation Management: Building and maintaining a positive brand image and reputation on Facebook and Instagram.
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