Executive Development Programme Facebook Ads for Home Services: Marketing Leadership
-- viewing nowThe Executive Development Programme Facebook Ads for Home Services: Marketing Leadership certificate course is a career-advancing opportunity designed for professionals in the home services industry. This program focuses on the essential skills needed to leverage Facebook's advertising platform to drive business growth and effectively reach target audiences.
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Course Details
• Facebook Ads Fundamentals: Understanding the basics of Facebook Ads Manager, targeting options, and ad formats.
• Marketing Funnels for Home Services: Creating and optimizing sales funnels to generate leads for home services businesses.
• Customer Avatars & Audience Building: Identifying and targeting ideal customers for home services businesses through lookalike audiences and custom audiences.
• Creative Best Practices: Designing and implementing high-performing ad creative for Facebook and Instagram.
• Lead Generation Strategies: Best practices for generating leads with Facebook Ads, including lead forms and landing pages.
• Campaign Structure & Optimization: Building and optimizing campaigns for maximum ROAS (return on ad spend) and lead quality.
• Data Analysis & Reporting: Interpreting Facebook Ads data and reporting on key metrics for home services businesses.
• Scaling & Expansion: Scaling successful campaigns and expanding into new geographies and audiences.
• Brand Awareness & Reputation Management: Building and maintaining a positive brand image and reputation on Facebook and Instagram.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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